INVEST WITH FERGI, A TRULY APPROPRIATE CHOICE!
THE SMILING FROG IS THE TANGIBLE EXAMPLE OF A WINNING FRANCHISE!
FERGI IS A TANGIBLE PROSPECT FOR THE FUTURE, A TARGETED PROJECT, A SAFE AND PROFITABLE INVESTMENT.

FERGI'S franchising formula is simple, direct and good value, an affiliation project designed to simplify and improve the relationship between franchisor and franchisee.

WHAT DO WE PROVIDE

Detailed Geo-marketing analysis:
A painstaking assistance in the search for a commercial location;

Financial advice:
Assistance in the economic and technical assessment of the investment

Customised estimates:
Legal and administrative assistance

Technical consultancy:
Inspections and planning/design

Tools and equipment:
Lay-out and furnishing
Software, hardware and cash register

Consultancy in the personnel selection and management:
Legal and administrative assistance during the contractual stage,
in house training courses dedicated to client service, computer management, visual-merchandising.

Start Up:
FERGI can rely on a TASK FORCE that is equipped with every modern tool and technique capable of backing the affiliate in the delicate start-up phase. An area manager, provided with specialized and highly qualified personnel, is also entrusted with the constant monitoring of the franchising activity in order to take action directly in store in the event of critical situations.

Communication:
Fergi was first set up as a moving concept, as portable as the bags it represents.
The purchasers become loyal clients and develop affection for the brand which remains constant in time.
The frog smiles contentedly… suggesting happiness and pleasant emotions particularly thanks to the communication strategies, where advertising rules the roost!

The fabric of our advertising resembles a thick and layered network which reaches out at the same time through radio and television adverts, photos on magazines and daily newspapers, and the Fergi stores are promptly updated with news of the commercial activities through very endearing and winning slogans. The study of visual promotion is completed through the logistic presentation of billboards, in urban areas and where people usually congregate.